revenue remix

photography by Bryan Skeen, courtesy Kendi Everyday

The concept of passive income really trips people up. I always ask artists whether they have a passive income stream, but I’m continually surprised when they call it laziness, or a form of cheating on their “real” work. Not true. Here’s my definition:

Passive income is anything that can (theoretically) earn money while you sleep. Once you’ve created and/or arranged this revenue source, it continues to pay dividends – without your direct time, attention or effort.

Now for a new example.

Kendi Skeen writes a charmingly candid fashion blog called Kendi Everyday. After moving with her husband to a small Texas town, she started the site as a creative outlet, explaining, “Many people use words to journal, I just use my clothes.”

Recently, Kendi launched the 30 for 30 challenge, where she and her readers vow to wear and remix just 30 items of clothing (including shoes) for 30 days. It’s a way to flex your fashion muscles and appreciate what you’ve already got — much like the six items or less movement, without all the laundry.

Smart cookie that she is, Kendi also created a 30 for 30 Remix Workbook. The $4 downloadable e-book helps readers to navigate their closets with style. It’s a perfect example of passive revenue – and it’s a natural extension of her online conent.

I wanted to know more, and Kendi was kind enough to answer my questions.

1. Why did you decide to write the 30 for 30 Remix Workbook?

A few months ago, I had a conversation with a close friend who asked me what I wanted to do in my life. In jest, I answered, “I want to write a book.” In jest, mind you. With that, she told me to do it, to start small with an e-book, just to see if I could do it. So when we started talking about it I figured that I should start with my upcoming 30 for 30 remix challenge. Since the remix was my brainchild, the possibility of everyone understanding the idea behind it and the process is slim. And who better to write a guide than someone who came up with the idea? So after much pushing from my husband and friend, I penned the 15-page guide.

2. How long did it take you to create it?

The guide took me about a month to create, design, and write. A very long month. I had never done this before and really I hadn’t seen many of these guides on other blogs, so it was kind of a trial-and-error process. I now know many things that I would do better and differently. So I hope to write a few more to post on my blog.

3. How has the response been so far?

It’s been good! Like I said, I’d never done this before so if I sold five, that would have been successful in my mind! There was no real benchmark for the guide; I just wanted to create something to help someone with the ins and outs of their closet.

Passive revenue was not the ultimate goal, but it has been a great perk. I certainly could not work on something for a solid month and send it out in the world for free. I consider myself an artist after all, maybe not with a canvas and paint, but with words and design. And no artist should give their art out for free. I hope people have received the guide and felt the hard work that I put in and that it has helped them in their day-to-day closet matters. If it has helped even one person, then I think it was worth the work.

Thanks, Kendi!

posted 18 Nov 10 in: business, fashion, interviews, media. This post currently has no responses.

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