cinematic storytelling

photo courtesy Mission Workshop

My jaw hit the keyboard when I saw these stylish videos from Mission Workshop. Based in San Francisco (in The Mission district, naturally), this hip company creates gear and apparel for cycling, travel and urban designophiles. Their bags are sleek and can withstand the abuses of bad weather — or a little bad behaviour.

Check out this gem, shot on the streets of Paris, no less.

The objects, the music, the cast, the cinematography — they all communicate, wordlessly, the Mission culture and target customer. The video also presents a pretty appealing day-in-the-life. Oh, and it demonstrates how useful that messenger bag would be for spinning around town. This is a commercial, after all.

Strategic content shows the world what your work is all about. Pick a medium that intrigues you, whether it’s photography, video, blogging, social media, newsletters or some combination of several formats. Use it as a creative playground and tell your story, your way.

posted 10 May 11 in: art, business, design, fashion, inspiration, media, retail. This post currently has no responses.

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