the question of when

Hops. Photo by Kate Ter Haar

Hops — photo by Kate Ter Haar

When is it time to stop daydreaming and start doing?

I don’t have an answer to share with you, but I’ve fallen in love with the question. Let me explain.

I started this blog to explore how people transform artistic talents and outlandish ideas into real, viable careers. I wanted to hear about business models and self-promotion, not to mention multiple revenue streams and how to balance creative exploration with paying the phone bill.

All these stories are fascinating – and I still think they’re helpful for anyone who’s reading, scheming and planning. But last Saturday, I was chatting with the owners of a two-year-old Pacific Northwest craft brewery. (Please stay with me; this has nothing to do with hipsters and everything to do with creative business). Between sips of winter ale, I realized that I had one big question for the couple behind the taps: when?

When did you know it was time to stop boiling hops in the basement or backyard and start a commercial business? When did you know you were ready? The tasting room suddenly filled up and I didn’t get to ask the question, but the answer, I suspect, is both personal and practical. Surely, it’s a complex equation with variables like money, timing, bravado, serendipity and boredom. That’s what makes it so interesting.

When new marketing tactics feel tired by Friday, the question of “when” is refreshingly stable. It’s constant. Because really, once you make the no-turning-back decision, you can figure out everything else. Log the endless hours and assemble the puzzle. After, that’s what mentors, sleepless nights and the internet are for.

Bottom line: I’m on the hunt for interesting stories of “when.” If you’ve got one, please get in touch. God knows I’m spotty on social media, but I’m quick to make personal connections. Send me an email. I’d love to hear from you. Oh, and these stories don’t need to feature lightning bolts or lottery wins; just real, true examples of knowing when the time is right.

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posted 19 Mar 14 in: art, business, inspiration, interviews, media, retail. This post currently has no responses.

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