in good company

neri

I’m a longtime reader of Fast Company magazine. I love its engaging, entrepreneurial take on business — and how it breaks down those old boys’ club notions of success.

Part of my inspiration to launch this blog came from the June 2009 issue, featuring “The 100 Most Creative People in Business.” It’s a diverse list, from fashion designers Stella McCartney, Hussein Chalayan and Marc Jacobs, to artist Damien Hirst and music mogul Pharrell Williams, through to execs from Twitter, Red Bull, Target, Apple, Elephant Design and beyond. The gorgeous cover girl, Neri Oxman of MIT’s Media Lab, is #43.  You can see the full list here.

The  profiles provide some serious creative motivation, but I couldn’t help thinking about what lies beyond the mainstream radar. There are thousands and thousands of people who are doing amazing work, while still making their lives work. I want to learn from all the artists and innovators who don’t have the backing of big corporations or major studios.

But then again, even the Fast Company editors admit that selecting their top 100 was a risky task:

“We looked for dazzling new thinkers, rising stars, and boldface names who couldn’t be ignored. We avoided people we’ve profiled in the recent past. We emphasized those whose creativity addresses a larger issue — from the future of our energy infrastructure to the evolution of philanthropy to next-generation media.”

Inspired Outsiders is on a similar mission  — minus the boldface-only names.

Who’s on your top 100?

posted 21 Oct 09 in: business, media. This post currently has no responses.

Leave Your Own Comment.