café culture

I’ve written before about my love for Monocle magazine. My only complaint? It’s seriously dense. There’s so much good stuff jammed into every issue that it’s tough to finish one in under a month. All the more reason to get a quick hit from the Monocle website.

For example, check out this video tour of four outstanding indie cafés, including one decidedly homespun coffee shop in my own city of Vancouver.

The video is as visually sumptuous as you’d expect from a Monocle briefing, but I’m pleased that the reporters transcend the cool factor to explore how the cafés reflect their respective neighbourhoods. Each proprietor takes a unique approach to serving those addictive beans and the four standouts (in Melbourne, Miami, Amsterdam and again, Vancouver) target very different customers. Clearly, thin-slice segmenting works.

Whatever you create, think about your ultimate customers / clients / buyers / fans / tribe members — the people who immediately “get” what you’re doing.

Make them happy first.

 

posted 12 Jul 11 in: business, food, inspiration, media, music. This post currently has no responses.

Leave Your Own Comment.