Archive for January, 2010
Jason Matlo makes clothes that make women look good – and not just in a day-at-the-office kind of way (unless you work for a certain Condé Nast publication, perhaps). We’re talking slinky, shiny, drapey dresses, sleek cigarette pants and sharp jackets. The Vancouver-based fashion designer sells his creations in select locations from Edmonton to Boston to San Juan, but everything is designed and manufactured in Canada.
Born in Calgary, the 39-year-old, self-described “blackaholic” usually wears darker tones than the women he dresses – witness his Jet Set Barbie resort collection for spring / summer 2009 – but he’s got a famously sparkly personality and a dead-serious work ethic.
Jason made his first splash in the fashion industry when, fresh out of school, he won the 1998 Smirnoff Designer of the Year Award. Since then, high-powered clients have worn his dresses on red carpets at the Academy Awards, Gemini Awards, JUNO Awards and Leo Awards. He also appeared in an episode of the Life Network / Oxygen reality TV series, Making it Big, winning the opportunity to display his designs in the chic windows of Saks Fifth Avenue in New York City.
The Jason Matlo brand currently includes his main ready-to-wear collection, a bridal collection and a new line, Babe, which retails at about half the price of his ready-to-wear pieces. His style is a mash-up of cultural, aesthetic and historical influences, with a special eye on the modern femininity of the 1930s. But the women who wear Jason’s clothes are not exactly fanning themselves in the back garden. These are bold, confident creatures who are writing their own rules – much like the designer himself.
1. What fuels your work?
There are so many variables and components that fuel my creative process. I think the process seems insane to people who look into my world, but there is an order and structure to the chaotic madness.
First, there are timelines and deadlines. It is not easy to be creative on a deadline, but I am energized and fuelled by deadlines and a fashion market with a voracious appetite. I’m very inspired by the women I dress: my private clients who are very strong, successful, confident women; my mother, who has always had an amazing sense of style; Edie Bouvier Beale and the Grey Gardens documentary.
I’m a bit of a cultural voyeur. My eye is fed by movies, architecture, books, magazines, drag queens, senior citizens, Starbucks and my friends. It is all a massive tapestry of eclectic inspiration that somehow results in a collection each season.
2. How do you organize the less creative parts of your business so you still have time, energy and focus to practice your craft?
Running a successful fashion design house today — and I qualify that statement with “today,” because the industry has changed so much over the last decade — can be illustrated as follows: 98% perspiration and 2% inspiration. There is very little creativity about what I do, so I have to be really creative to do it. I’m required to create a constant balance between fashion ideas that make a cohesive collection that also flatter the body with razor sharp price points. Creating a collection with design and commercial value is the Golden Ticket! To answer the question on time and energy to focus on my craft; between midnight and dawn, the eleventh hour, time is my most precious resource. I’m always in a race against time!
3. Is there another creative pro whose business model you admire? Why?
This is such a cliché but here we go: Madonna.
I don’t think the majority of people would see Madonna as a creative pro or a business model. I DO! I so admire her drive, tenacity, bold naked ambition, and unrelenting determination. I believe she is a business person who knew where she wanted to go. She is a visionary.
She is a master of disguises, the media, and promotion. She has created a product that is important and contemporary over a 30-year time span and until recently, was totally relevant and modern. She is a cultural zeitgeist.
4. How many revenue streams do you have in your business?
I’m streaming. I have as many ways to make money as there are days in the week. Ready to Wear collection, Babe diffusion and Bridal are all streams coming from the same body of water, and there are also my private couture clients. I’m not afraid to work hard, so I’ve always been able to earn money.
5. What is your bread-and-butter income source?
Private couture clients. I have a group of fashionable ladies in Vancouver that have supported my work even before I received any critical acclaim. They are true devotees of fashion. They have never faltered in their loyalty to me. They still support me, even now that the clothes are available in stores. I love them!
6. Do you have a passive income stream?
NO! Everything I do involves a lot of hard work!
7. What tools or money-making opportunities & ideas do you think most artists don’t fully exploit?
Frankly there are not enough tools or funding available for creative people in Canada. I’ve looked, I assure you. There is so little support for the arts in Canada, with exception of Montreal, which very much supports the arts. It is actually disgraceful how the arts and creative people are under-funded by our government in this country. It is why we lack the rich creative history of other countries. If you want to do anything creative in Canada, good luck to you!
8. What has brought the most opportunities and attention to your work?
This is a hard thing for me to pinpoint. I think I’ve always operated from a critical mass perspective. So my process has always been more revolutionary than evolutionary. By this I mean I would accept several opportunities at the same time. So when you introduce many variables at the same time, it’s hard to track which one or ones are the crucial components. The reality TV show [Making it Big] was probably a big help, or was it the Academy Awards gown? Who could speculate? Maybe it was a combination of it all. Getting attention seems to be the only thing that has not been hard work.
9. What is the best investment you’ve made in your career? What has been the biggest waste of time and / or money?
The best investment that I have ever made in my career was in building my team. I have a group of people who work with me and are the backbone of what I do. I have invested in them, trained them, and taught them tricks of the trade such as sewing, draping, pattern drafting, you name it. They have been loyal and have stood by me when times were tough and the money was lean. You cannot undervalue your support staff and you cannot be heard as a single voice!
I’ve been very good about time management and money. Time is money and I don’t like to waste either!
10. Where do you stand on the “selling out?” debate?
Sell Sell Sell!!!
There’s nothing like a calendar flip to get the juices flowing. Here’s to inspiration, creativity, risk and reward.
Happy new year — and watch for fresh interviews and conversations, coming soon.